Advertising and Promotion Management

Advertising and Promotion Management (APM) aims to provide knowledge and managerial skills on the promotion and advertising. APM discuss about: The promotion and advertising, the campaign planning and advertising, promotion and implementation of advertising, evaluation and control of promotion and advertising, and others.

Mata kuliah Manajemen Promosi dan Periklanan (MPP) bertujuan untuk memberikan pengetahuan dan keterampilan manajerial mengenai promosi dan periklanan. MPP membahas mengenai : Pengertian promosi dan periklanan, Proses perencanaan promosi dan periklanan, Pelaksanaan promosi dan periklanan, Evaluasi dan pengendalian promosi dan periklanan, dan lain-lain.

Pengajar :

  • Ir. M.D.Djamaluddin, MSc
  • Prof. Dr. Ir. Ujang Sumarwan, Msc

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